Backlit Labs Free audit

Web + AI studio · Dallas–Fort Worth

Websites and AI agents for local businesses.

We build a site around your customers, then set up AI that answers calls and texts, books appointments and follows up, so fewer leads go cold.

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What we build

Three things, done properly.

Each works on its own. Together, a customer finds you, gets an answer and gets booked.

  • Websites

    Custom websites built around your customers.

    Shaped by who buys from you and what they ask. A page for every service, fast on a phone, booking built in.

  • AI agents

    Agents that run parts of the business.

    They answer calls, chats and texts, book into your calendar and chase missed calls, in your voice and by your rules.

  • Engagement

    Customer engagement with a CRM that keeps itself current.

    Every lead in one place. Reminders and follow-ups go out on time, and you see who still needs a reply.

Invented example

Same business. A front door that works.

Lantern Plumbing isn't real. We invented it to show the kind of rebuild we do.

  • Call and Book on every screen. The old number hid in the footer.
  • Hours and service area up top. Answered before anyone dials.
  • Each service spelled out. Not one long paragraph.
  • Readable on a phone. Real text, real buttons, no pinch-zoom.
Before After
Invented business · drag or use arrow keys

Example agent

An agent that picks up when you can't.

A missed call at Lantern Plumbing (still invented), handled start to finish with things we set up today.

Lantern PlumbingAutomated assistant
  1. 7:42 PM · Missed call, (214) 555-0182
  2. Hi, this is Lantern Plumbing's automated assistant. Sorry we missed you. What's going on?
  3. water heater leaking in the garage. can someone come tomorrow?
  4. Yes. Tomorrow 8–10 AM or 1–3 PM?
  5. 8–10. do you come out to garland?
  6. We do. You're booked tomorrow, 8–10 AM, and I'll text a reminder at 7. If it gets worse, reply URGENT and I'll get the on-call plumber.

Activity

  1. Missed call, texted backFollow-up
  2. Answered: service areaFAQ
  3. Booked tomorrow 8–10Calendar
  4. Logged: water heaterCRM
  5. Reminder set, 7 AMReminder
  6. “URGENT” → on-call plumberHandoff

The owner sees the booking, the lead and the conversation in the morning. Nothing was lost overnight.

Built with Claude, Codex and Grok Bot.

Each agent gets your hours, services and rules, says it's automated, and hands off to a person when it should.

Published research, not our results

7×
Leads contacted within an hour were about 7× likelier to qualify. HBR, B2B study
21% → 15%
Text reminders cut no-shows from 21% to 15%. Healthcare meta-analysis
5–9%
One more Yelp star, about 5–9% more revenue. HBS, independent restaurants

Free audit

See what your site and phones are missing.

We review your site, your Google profile and how calls get handled, then email a short report on what to fix first. Free, no obligation.

Prefer email? [email protected]

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